Today, more and more people are opting to work from home, instead of working in commercial office environments. In the US alone, 43 percent of workers work from home at least some of the time, with around 30 percent of workers working at the home front the entire time. Over the past 12 years, the […]
Megan Scudellari reports in IEEE Spectrum: Back in February, we brought you news of a deep-learning algorithm able to predict autism in two-year-olds based on structural brain changes beginning at six months of age. Now, the same group at the University of North Carolina has again applied machine learning to the goal of predicting autism, […]
It feels like there is something heavy on your chest, something that distracts your piece of mind. There is no other feeling like that – what could I have done differently? Was it all my fault? What if I never met those people? Memories. Pleasant ones turned into ones you want to forget. Forever. Whenever……
The top startup accelerators have a history of seeing the future in ideas that sounded silly at the time. After all, who would have foreseen billion-dollar businesses based on renting your air mattress to strangers, or shopping for their groceries? So when prestigious accelerators invest around common themes, it’s worth taking note of what’s resonating. […]
Love Those Kansas Storms by Landscape Photographer Derek Burdeny Follow his work on 500px “A rare beautiful colorful arctic sunset in northern Norway waiting for darkness and a chance at seeing the aurora.” Stunning landscape photos from around the world. If you would like to submit a landscape photograph to us to share please visit […]
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“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into sales.
A recent study soon to be featured in the Journal of Marketing Research explores what Facebook likes are worth, and how they translate (or not) into sales and offline action. Author Daniel Mochon, assistant professor of marketing at Tulane University, and his colleagues found that likes alone don’t directly translate into purchases. Instead, the team concluded that to convert social media followers into customers, a business needs to engage them with, wait for it … advertising.
Read more HERE…