The top startup accelerators have a history of seeing the future in ideas that sounded silly at the time. After all, who would have foreseen billion-dollar businesses based on renting your air mattress to strangers, or shopping for their groceries? So when prestigious accelerators invest around common themes, it’s worth taking note of what’s resonating. […]
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“I’ve got 10,000 likes on my Facebook page,” proudly proclaimed the business owner sitting next to me at the conference lunch I was speaking at. Not a bad start, but as it turns out, not nearly sufficient to translate into sales.
A recent study soon to be featured in the Journal of Marketing Research explores what Facebook likes are worth, and how they translate (or not) into sales and offline action. Author Daniel Mochon, assistant professor of marketing at Tulane University, and his colleagues found that likes alone don’t directly translate into purchases. Instead, the team concluded that to convert social media followers into customers, a business needs to engage them with, wait for it … advertising.
Read more HERE…
Article from iMBlog101
Did you know that people are expected to open 4.9 billion email accounts by the end of 2017, an Email Statistics Report for 2015-2019 shows.
Currently, there are 4.35 billion email accounts generated by 2.58 billion users. The annual growth is expected to be at least six percent for the years to come.
What do all of these numbers mean?
Statistics show that 33 percent of people decide whether to read email on the basis of the subject line. Thus, every aspect of your email has to be perfect for it to impact people in the best possible way.
Want to learn how to write killer emails for business communication and marketing?
Follow these tips to make the most of your web-based interactions with others.
Read more HERE…
Recently, every second email I receive seems to contain an invitation to a webinar for one thing or another. Most of these invitations I ignore but there are some that seem to be interesting enough for me to bother clicking the link and at least finding out what time of the day they will be broadcast – I’m in Australia so US timezones mean many webinars happen very early in the morning my time.
The majority of those webinars I actually attend, unfortunately seem to end up dragging on and on, and give little worthwhile content, ending up with an almighty sales pitch.
Sorry guys, my time is worth more than that. If you can’t relay your information in a more efficient way then I won’t be attending webinars at all and you won’t see me buying any of your products.